New Horizon Display
Enjoy an edge-to-edge ProMotion panel that calibrates color and contrast dynamically for each scene.
- Super Retina XDR with micro-lens tech
- Adaptive refresh rate from 1–120 Hz
- 17 Pro Max: 6.9-inch cinematic canvas
Pre-orders open now
iPhone 16 Pro Max & 17 Pro Max. Beyond Pro. Again.
Push every creative boundary with the A18 Fusion Pro architecture, breakthrough photonic imaging, and aerospace-grade design engineered for the future. The new Pro Max lineup is built to be your studio, workstation, and playground—everywhere you go.
30% faster
A18 Fusion Pro CPU for fluid, console-level gaming.Up to 48h
Adaptive battery life with SmartCharge Learning.8K ProRes
Film-grade capture with NanoPixel sensor array.2,500 nits
XDR Infinity Display, brighter in any light.Flagship highlights, reimagined
Crafted for pros, dreamers, and anyone who refuses to compromise. Every detail is a leap forward for mobile-first creativity.
Titanium. Lighter. Stronger.
Aerospace-grade titanium chassis with refined ceramic shield for 2x better drop protection.
- New Storm Gray & Aurora Gold finishes
- 16 Pro Max: 14% lighter frame
- Textured matte glass with nano-coating
Spatial Capture Suite
Reinvent storytelling with quad-lens precision, LiDAR 2.0, and stereo spatial video ready for Vision.
- Tri-Lens 48 MP NanoPixel array
- Up to 10x optical tetra-zoom
- Neural Scene Optimizer in real time
Pro Workflow, Simplified
Hardware-accelerated ray tracing, machine learning cores, and secure satellite connectivity keep you productive anywhere.
- A18 Fusion Pro neural matrix @ 38 TOPS
- USB‑C Gen 4 at 40 Gbps
- Satellite Direct for SOS & Messaging
Design Language
Sculpted for the palm. Engineered for the planet.
From the precision-milled titanium edges to the low-carbon interior frame, every gram of the Pro Max lineup is thoughtfully considered. Haptic Action Buttons adapt to your touch, while the dynamic island evolves with contextual intelligence.
The advanced thermal core keeps performance sustained, and recycled rare earth elements across major components reduce environmental impact by 27% compared to last generation.
The new era of computational photography
A fully reimagined imaging pipeline captures true-to-life detail, depth, and color fidelity, whether lit by city neon or first light.
48 MP NanoPixel Sensor
Combines four photonic layers for 2.5x more light capture and adaptive pixel binning at 12 MP.
10x Optical Tetra-Zoom
Periscope telephoto lens with folded glass design, stabilised across all focal lengths.
Spatial Video & LiDAR 2.0
Film-ready spatial video for Apple Vision devices, supported by high fidelity LiDAR depth mapping.
Instant ProRAW
Capture and export 16-bit ProRAW files with one tap, fully editable in pro-grade workflows.
Director's Kit
Live multi-camera preview, focus pulling, and color profiles designed with creators in mind.
Smart HDR 6
New neural exposure engine analyses every pixel for lifelike skies, skin tones, and textures.
Power that anticipates
The A18 Fusion Pro chip redefines mobile performance with a 3 nm architecture, upgraded thermal design, and neural acceleration that responds to how you work across apps, gaming, and AR.
Quantum Neural Engine
38 trillion operations per second for on-device AI, live translation, and personal voice synthesis.
Ray Tracing GPU
Hardware-accelerated ray tracing for lifelike lighting in AAA titles at up to 120 fps.
Battery Intelligence
Adaptive battery scheduling predicts your routine to maximise longevity by up to 20%.
Connectivity Suite
Wi‑Fi 7 and mmWave 5G with satellite messaging keep you connected in more places.
Secure Enclave X
Next-gen secure enclave protects Face ID, keys, and passwords with post-quantum readiness.
ProGrade Workflow
USB‑C Gen 4 transfers 48 MP ProRAW files in seconds, supports external displays up to 8K.
| Feature | iPhone 16 Pro Max | iPhone 17 Pro Max |
|---|---|---|
| Display | 6.7-inch Horizon XDR 120 Hz ProMotion, 2,500 nit peak brightness. | 6.9-inch Horizon XDR Plus 120 Hz ProMotion, 2,800 nit peak brightness with adaptive ambient boost. |
| Chip | A18 Fusion Pro 30% faster CPU, 28-core neural matrix. | A18 Fusion Ultra 38% faster CPU, 36-core neural matrix with adaptive cooling. |
| Camera | Quad-Lens Pro 48 MP NanoPixel, 8x optical tetra-zoom. | Quad-Lens Pro+ 48 MP NanoPixel Gen2, 10x optical tetra-zoom, Deep Fusion X. |
| Battery | Up to 42 hours SmartCharge Learning with MagSafe 2. | Up to 48 hours SmartCharge Ultra with MagSafe 3 and reverse charging. |
| Finishes | Storm Gray, Titan Black, Blue Flame Recycled titanium blend. | Aurora Gold, Nebula Silver, Carbon Violet New micro-textured titanium anodising. |
| Starting price | $1,199 256 GB base storage. | $1,299 512 GB base storage. |
Today
Pre-orders open globally with exclusive studio consultations.September 22
In-store experiences begin with personalised setup zones.October 1
Apple Vision spatial video tools unlock for 17 Pro Max creators.Voices from the future of Pro
From filmmakers to founders, the new Pro Max lineup is already shaping tomorrow's ideas.
"The 17 Pro Max is the first phone that lets me edit 8K footage natively in the field. My workflow is transformed."
— Ava Chen, Documentary Director"Spatial video capture and LiDAR 2.0 let us visualise patient outcomes in real-time. Healthcare is more human."
— Dr. Julian Miles, MedTech Founder"With A18 Fusion Pro and Wi‑Fi 7, my remote studio responds instantly. It's a creative powerhouse."
— Lina Ortega, Music ProducerBe first in line for the future
Join the reservation list for iPhone 16 Pro Max and 17 Pro Max. Get notified the moment your configuration is ready for pickup or delivery.
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